What is it we have to sell them? We hope we have to sell them prosperity, but for the average guy the prosperity is nil. He’s not unprosperous but he’s not very prosperous; he’s not going to make out well off. And the people who really are well off hate our guts.
That’s JKF in November 1963 talking about how to appeal to young people from newly released tapes. Doesn’t sound too far off from conversations that could be happening in the White House these days.