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12:33 PM, January 26th, 2011
Think this marketing strategy will help? Amy Chua will be re-cast for Chinese readers as an ‘American mom.’ Chinese copies of Chua’s controversial parenting book, Battle Hymn of the Tiger Mother, will be rebranded under the title Being an American Mom in China.  image via

Think this marketing strategy will help? Amy Chua will be re-cast for Chinese readers as an ‘American mom.’ Chinese copies of Chua’s controversial parenting book, Battle Hymn of the Tiger Mother, will be rebranded under the title Being an American Mom in China. 

image via

8 notes
parenting
amy chua
china
  1. cheatsheet posted this
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