Ten years ago, this could have been done and no one would have figured out about it. Social media makes work easier to steal—but it also makes the people who take it more accountable.
When DKNY mistakenly used some of Brandon Stanton’s (a.k.a. Humans of New York) photographs in a store display in Bangkok without his permission, Stanton found out thanks to a fan. Stanton asked for the company to donate $100,000 to the YMCA in Bedford-Stuyvesant, Brooklyn. The company has apologized and agreed to give $25,000.