Not The Onion:
The news that a 5-year-old had shot and killed his 2-year-old sister sparked a storm of outrage Wednesday, and much of the ire was directed at the fact that he used a .22-caliber rifle manufactured by Crickett, an arm of Keystone Sporting Arms that designs weapons specifically for children. The 5-year-old’s gun—which had been given to him as a birthday present—was marketed with the tagline “My first rifle.” Crickett’s website featured not just a friendly, cartoonish green insect as the company logo, but photos of young children cradling their weapons.
Read more about the guns marketed to children. (Emphasis in above quote ours.)