For as long as I’ve been in politics, 14 years, journalists call me and ask if this is the most negative election ad atmosphere I’ve ever seen. And every year I say, ‘Don’t be ridiculous.’ But this year it’s true.
That’s Kenneth Goldstein, president of Kantar Media CMAG, which tracks content and targeting of political advertising, commenting on this year’s GOP primaries. As John Avlon notes, “A staggering 92 percent of the political ads run in Florida over the last week of the campaign have been negative." (For the record, Romney is outspending Gingrich 5 to 1.)